Bringing A New Product to Market

It has been said that cosmetics is a glamour business and new products are its life blood.

New Products must be properly introduced and marketed.  This is a full time job.

We will provide you with a product to market so you can do that full time job.  
A marketer is an expert in his field, but he needs tools (help):    
(1)   Interesting products       (2)    Attractive products       
(3)  Safe and effective products

The product must serve a need; fill a slot.  
It must be packaged attractively and efficiently.  
It must look good in the package and on the user.  

Ambix Research & Development  has a talented, creative, and scientifically based team 
to develop the products for you.
Ambix Marketing:  Packaging must be chosen by the marketing people.  But it must be compatible with the product and the Production Department in order to present a stable and cost-efficient total product.  The Marketing Department provides the "Art" of the Packaging but Package Engineers are required for the "Science."
Ambix Testing Laboratory:  When the product is developed, who guarantees that it is safe for use by the great majority of consumers; that it was be stable on the shelf of the final retail outlet; that it is preserved properly to insure against bacterial contamination and degradation?  A well-equipped testing laboratory.
Ambix Production Facilities:  You are now ready to bring your new product to market.  It should be ready for delivery when and where you need it, and in the condition you expect.  No Surprises!  The Production facilities must be flexible enough to handle the job, yet large enough to capably handle your subsequent increased production as well as the initial or pilot run.
Ambix Quality Assurance:  The quality MUST be assured.  The control is present IN HOUSE, and continuous throughout production.  Raw materials have been tested to insure purity and potency.  Products have been tested for proof of potency and stability and freedom from microbiological contamination.
Governmental Regulatory Agencies:  It is a fact of life that manufacturing plants producing cosmetic products are now or will be regularly inspected.  Labels must be in compliance with current and upcoming regulations in advance.  Only experienced qualified expertise in Food, Drug & Cosmetic Regulations will keep you and your products from grounding on the shoals of the Regulatory Reef.
Once a new product is on stream, is your formulation exclusivity protected from competition?  Only a house with a long reputation for PRIVATE formulation should merit your trust.  We will give you no competition - we do not distribute - you do!

Today's marketplace demands expertise!  Expertise requires specialization. 
Can your company market and distribute products effectively and still handle all the details of supply and control required for today's highly regulated manufacturing plants?  Can you do it efficiently?  Only an organization with tremendous capital depth can begin to cope with the wide divergence of talent needed to handle all phases of the complex cosmetics business.  Even "giants" of the industry recognize that they cannot be everywhere and do everything.   An outside view is refreshing and sometimes more efficient.

AMBIX LABORATORIES with over 30 years in the pharmaceutical as well as the cosmetics field has the personnel, the equipment, the capacity and most important the desire to put YOUR products on the market FIRST.

[Home]    [Cosmetic Products]  [Herbal Products]    [About Ambix]    

Copyright ©2008 Ambix Laboratories